{"id":5935,"date":"2021-12-09T16:17:19","date_gmt":"2021-12-09T15:17:19","guid":{"rendered":"https:\/\/labrugueradepubol.com\/?p=5935"},"modified":"2021-12-17T17:39:05","modified_gmt":"2021-12-17T16:39:05","slug":"putting-the-planet-first-at-la-bruguera","status":"publish","type":"post","link":"https:\/\/labrugueradepubol.com\/putting-the-planet-first-at-la-bruguera\/","title":{"rendered":"Putting the Planet First at La Bruguera"},"content":{"rendered":"

By Mike Duff<\/strong><\/p>\n

Michelle and I, the co-owners and co-directors of La Bruguera, have been moderately loud-mouthed about environmental and social justice for over two decades now.\u00a0 Putting the planet first is what we do: Michelle through her activist art<\/a> and social work, myself (Mike) through my work as a sustainability consultant for long-term regional planning projects in the global south. Through our household\u2019s lifestyle we\u2019ve pushed these ideas, and our joint projects (like our first eco-refurb of a Victorian house in London in 2007 (<\/span>here<\/span><\/a> and <\/span>here<\/span><\/a> on instagram, here in <\/span>The Times Newspaper<\/span><\/a>) to the development of the <\/span>sustainability component of our business<\/span><\/a> here at La Bruguera.\u00a0<\/span><\/p>\n

\"putting
Michelle & Frances at the Girona Climate Protest in September 2019<\/figcaption><\/figure>\n

The environmental angle in our content has always been somewhat in the background, or a bit of an \u201cadded extra\u201d. This was in part a timidity – we didn\u2019t want to sound preachy and “scare” away potential guests – and it was also a market response – people came to La Bruguera 6 years ago, when we opened to \u201cget away from it all\u201d, and no guests in their feedback that first year, mentioned the environmental characteristics of La Bruguera as contributing to their decision to stay here.\u00a0\u00a0<\/span><\/p>\n

\"putting
Mike, with Mafalda, being drowned by rising sea levels, because of global inaction – Girona Climate protest September 2019<\/figcaption><\/figure>\n

Now – a lot of things have changed. We are no longer newcomers to the industry for one. We have learned that positivity and guidance can take the place of preachiness, and even do a better job of helping people take on environmental learning.\u00a0 We have not only had guests who choose La Bruguera because of its environmental credentials, but this has now become a reason for the majority of our guests selecting La Bruguera over other possible venues.\u00a0 We have even begun a series of environmental education masterclasses<\/a>, working with experts on Zero Waste<\/a>, Permaculture and Regenerative Design, to sold-out attendance.\u00a0\u00a0<\/span><\/p>\n

Change isn\u2019t only here at La Bruguera though.\u00a0 Having been in the environmental movement, putting the planet first since the year 2000, I have never, ever, seen themes of climate change, global warming, the conflict between capitalism and the survival of our species getting so much press, and being on so many people\u2019s lips.\u00a0 Sure we didn\u2019t have social media two decades ago, but it simply wasn\u2019t such a typical topic of conversation.\u00a0\u00a0<\/span><\/p>\n

\"putting
A placard from one Fridays for Future event we went to in May 2019<\/figcaption><\/figure>\n

In other global changes we\u2019ve had the emergence of a youth movement asking us 20th century folk WTF we have been doing to the environment for the last 150 years, and not letting the topic go, and we have just been through a frankly limp COP26 summit. This, for us, feels like a time to vote with our behaviour, to vote with the decisions our business makes.\u00a0 Because, honestly, do we really think that the governments and businesses getting together at COP26 are going to solve the planetary crisis?\u00a0 In Paris in 2015 they signed up to stay within 1.5 degrees of warming. By 2021 not a single country had stuck to its promised tactics to move towards this goal. Then, in 2021, they describe the group of countries still willing to sign up to what they said they would do in 2015, as <\/span>the \u201cHigh Ambition Coalition<\/span><\/a>\u201d? In most people\u2019s books, if you haven\u2019t done any of the things you said you would do in 6 years, then you say you are going to try again, that doesn\u2019t make you a high achiever.\u00a0 And what\u2019s more, not even all the countries who signed the 2015 deal signed up to re-attempt their pledge in 2021.\u00a0 So the net result is less countries signing up to 2015 promises in 2021, when the problem is already 6 years worse\u2026<\/span><\/p>\n

\"putting
Frances’s poster at a Fridays For Future sit-in, 2019<\/figcaption><\/figure>\n

So, to Michelle and I, and our wider team of staff, permaculture collaborators and work-exchangers here at La Bruguera, feel that the time is ripe for us to \u201cput the planet first\u201d in all of our communications, branding and identity.\u00a0 Instead of being a lovely guesthouse for sports and well-being activities, that happens to have fantastic environmental cred (like being renewable energy-positive, and growing almost all of its own food), we are going to flip that phrase around, and communicate, a bit more honestly, in a way that puts the environmental moral imperative <\/span>first – right where we believe it should be<\/b>.\u00a0 Something like \u201c<\/span>a homestead and knowledge centre, run along the principles of regenerative design, which includes an amazing guest house and retreat centre<\/b>\u201d.\u00a0<\/span><\/p>\n

We are through with pitching our moral imperative of putting the planet first as a \u201cfree added extra\u201d!\u00a0 To us, this is a more truthful and living embodiment of what we are doing here, and probably includes more of the experiences you have all come to expect at La Bruguera.\u00a0<\/span><\/p>\n

How we cascade this transformation through our transformative tourism product offering, our communications and our identity this year will be something we articulate over the coming 4 seasons, and we hope you will come along for the ride.\u00a0<\/span><\/p>\n

Stay In Touch!\u00a0<\/strong><\/p>\n

Stay up to date with the goings on at La Bruguera by joining our newsletter here!<\/a>\u00a0<\/strong>Sign up to receive a short update on what’s happening at La Bruguera<\/a>, recommendations from the team, and a notification when a new blog is out. We promise not to spam you.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Mike Duff Michelle and I, the co-owners and co-directors of La Bruguera, have been moderately loud-mouthed about environmental and social justice for over two decades now.\u00a0 Putting the planet first is what we do: Michelle through her activist art and social work, myself (Mike) through my work as a sustainability consultant for long-term regional […]<\/p>\n","protected":false},"author":3,"featured_media":5936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75,74,71,70],"tags":[],"class_list":["post-5935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-crisis","category-degrowth-economics","category-la-bruguera-de-pubol","category-permaculture"],"acf":[],"yoast_head":"\nPutting the Planet First - La Bruguera<\/title>\n<meta name=\"description\" content=\"Putting the planet first is what we aim to do across our entire tourism offering. 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